Wall Street Journal

Yes — WSJ. Ironman branding is Critical. But there’s one other reason

Last week’s WSJ article on Ironman branding caused quite a stir among the triathlon community. I had the article sent to me several times, texted to me, posted on my Facebook page and I even...
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How WSJ got it wrong — it’s not about the gear

The Wall Street Journal recently published an article talking about how triathlon gear has evolved to allow non-athletes to compete in Ironman but using ridiculously expensive bikes and volumes of data to optimize training and...
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