IM Switzerland — When finishing is victory (Race Report)

“When someone can turn around their personal worst and make it a win, this is the true test of character.” — AJ Morrison (coach) Ironman Switzerland is a fantastic race with a breathtaking course that...
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Ironman Maryland (Part 2): Getting a PR (Race Report)

Race morning, we left Simone and my mother at the hotel (it was 4:30, so a wise decision all around), and Greg (my husband), Sasha (oldest daughter), and I drove to the race site. Ironman...
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IRONMAN Maryland: Our next challenge, 8 weeks after Lake Placid

New to the Ironman circuit, the Cambridge, Maryland event has been around for years under a different name. Given its unique challenges, its official induction has generated enough buzz to make this race one of...
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Yes — WSJ. Ironman branding is Critical. But there’s one other reason

Last week’s WSJ article on Ironman branding caused quite a stir among the triathlon community. I had the article sent to me several times, texted to me, posted on my Facebook page and I even...
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Ironman North America Survey

Please take a few minutes to complete our survey. https://www.surveymonkey.com/s/NAIMSurvey We would like to gather information regarding North America Ironman races to help us develop targeted content for our blog.
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Review – Multitasking to the Max (Triathlete, Jan 2014)

In some ways, Holly Bennett gets it right in her January 2014 article in Triathlete magazine, “Multitasking to the Max” – there aren’t enough hours in the day for the lay person who balances work,...
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